Marketing Strategy

Sprout is an innovative food initiative that seeks to bring accessible healthy food options and healthy food education to food desserts across Ottawa. Through selling produce in corner stores already in place in communities and using the space to provide the food within walking distance of residents' homes. We work closely with Ottawa Public Health and working towards a more equitable world in terms of Canada's food security right here at home. 

The Sprout team's goals this year include:

  1. Developing a set of recipes that can be conveniently and affordably prepared using foods stocked in our participating convenience stores
  2. Building partnerships with local farmers and farmers' cooperatives, public health authorities, and nonprofit partners that work with our target clientele (i.e. the Food Bank, food pantries and soup kitchens)
  3. Launching the program in more convenient stores, potentially identifying a franchise chain that would be interested in the project

You’ll need to:

  • Have excellent written and oral communication skills

  • Have the ability to use Adobe Photoshop, Illustrator, or open-source alternative

It’d be great if you have:

  • Interest in nutrition

  • Experience in working with the media and the respective documents needed to be in communication with them

You’ll be working on things like:

  • Events in the community to be used in order to increase visibility

  • Communicating the availability of healthy foods on behalf of participating convenience stores

  • The development of the brand

  • Developing a strong marketing strategy, including promotional campaigns such as limited-time offers and sales across various channels

  • Building relationships with media partners, including writing press releases and scheduling interviews with local media

Enactus uOttawa

Enactus uOttawa, Telfer School of Management, University of Ottawa, 55 Laurier Avenue East, Ottawa, ON, K1N 6N5